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Social Media Optimization

Social Media Optimization

Social Media Optimization, whose acronym is SMO, is the process of tapping into the power of social media. SMO is closely related to SEO (search engine optimization) and the two website optimization methods are usually used together.
 
Social media optimization(SMO) are varying the ways in which people use and engage with the Internet and with each other. Young people, mainly, are quick to use the new technology in ways that rapidly blur the boundaries between online and offline activities.
 
Social media optimization (SMO)are also developing quickly as technology changes with new mobile dimensions and features. Social media  is a great means to generate traffic to your website. After finishing of your list use that as your group of social media and aide in generating traffic to your website. The use of referrals applies to you getting referrals from people on your list or those customers that visit referring others to your website.
The social networking web sites are very well-liked these days. If you look at the figures of revenue generated by the web sites in the history few years, you will become aware of that, mostly highest earners are from the social networking category.
Social Media Optimization, whose acronym is SMO, is the process of tapping into the power of social media. SMO is closely related to SEO (search engine optimization) and the two website optimization methods are usually used together.There are hundreds of social media sites. There are social media measurement sites such as Intensity and Statist, blog sites like Blogger and WordPress, Micro blogging sites like Daily booth, location-based social networks like Facebook places, events sites like Eventful, and information aggregators like Netvibes. There are social networking sites like Facebook, MySpace, Google+, Tagged, and Twitter, social bookmarking sites like CiteULike, Delicious, video sharing sites like YouTube, and social media gaming sites like Empire Avenue. Others are wikis, social news sites, social navigation sites, entertainment sites, and leisure sites. Social medial optimization allows you to get the most out of these sites.

SMO is different from social media marketing in that the focus with SMO is getting traffic from other sources and not from search engines as is the case with social media marketing. SMO encourages viral marketing through word of mouth. SMO is also used in online reputation management or ORM. Some companies are using SMO for knowledge management such as recruiting, product/service development, brand building, and customer satisfaction and relations.

Different types of social networking services:

  • Profile-based social networking services
  • Multi-user virtual environments
  • Content-based Social Networking Services
  • Mobile social networking services
  • Micro-blogging/presence updates
  • White-label social networking services

Benefits Of SMO

Businesses should do SMO for the following reasons:

  • To attract unique visitors
  • To retain Web traffic
  • To increase brand and product awareness
  • To give viral publicity
  • To save on advertising costs

How does SMO work

Social media optimization(SMO) involves the creation of quality content in social media sites as well as the starting of promotional activities in social media sites. It also involves the posting of status updates, participation in discussion groups, commenting on popular blogs, and blog commenting. Social medial marketing also involves the adding of social media features to your website. Some of the features that may be added include social news buttons, RSS feeds, polling tools, sharing buttons, and user rating tools. SMO also involves the incorporation of 3rd party community functionalities like videos and images.

The Power of Social Networking

Social networking allows online individuals to share their own interest to people within the online community. With features and functions that offer a means of interacting with other people on Internet, this method is now being used as a means to market their online businesses on the Web as well.The benefit of using social networking as an internet marketing strategy is that it’s free. Registration requires no payment and your profile can be simply filled without the need of programming. Also, social networking has a feature that will allow a member to add people on their contact list that will be used to more increase their network on the Internet.

The attack of Web 2.0 and social networking is unstoppable. Blogs, wikis, advanced collaboration tools, rich Internet applications, and other incarnations of the similar fundamental technologies are quickly becoming ingrained elements of our Internet culture. Consequently, regardless of whether or not “the business” officially adopts such solutions.

The study of the economic execution of Web 2.0 applications and loosely-associated technologies such as wikis, blogs, social-networking, open-source, open-content, file-sharing, peer-production, etc. has too gained scientific attention. This area of research investigates the execution Web 2.0 has for an economy and the ethics underlying the economy of Web 2.0.

Social networking has created new ways to communicate and share information. Social media websites are being used frequently by millions of people, and it now seems that social networking will be a lasting part of everyday life.